Consider Old Navy’s response when someone complained about this issue on their “Love Proudly” Facebook page: They’ve just announced their decision to release Pride shirts in other US cities. But there’s strong indication that if the shirts do well they’ll do a wider release next year. Yes, the kids in more rural places won’t see them. And like all companies testing out a new product, they probably decided do a limited run of shirts in select markets to see how well they’d sell instead of putting shirts in all 50 states and ending up with a bunch leftover. Old Navy has never sold clothing specifically marketed towards LGBT causes. We’re not ragging on Old Navy we think it’s cool that they have Pride shirts to begin with and even cooler that they’re donating 10 percent of their profits on the It Gets Better campaign. But was Old Navy’s selective marketing a way to avoid an anti-gay boycott or merely cash in on queer-friendly cities? Neither actually. That’s 26 stores in about 16 different states, meaning kids in Kentucky, Tennessee and other places that need them never even had a chance to see or order them online. It’s that Old Navy only offered the shirts in 26 stores to begin with. No, it’s not that Old Navy’s pride shirts have sold out of their other 1,009 stores.
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